Static product images just don’t cut it. Customers want to feel the product before they buy—and that’s exactly where 3D product configurators come in.
A 3D product configurator is a tool that lets customers view a product in 360°, interact with it, and even change options like:
- Color
- Material/finish
- Components (e.g. wheels, straps, buttons)
- Size or layout
Whether you’re selling furniture, jewelry, fashion, or tech, this tool allows customers to interact with your products using 3D technology. And if you’re not already using it, you could be leaving sales on the table.
Before actually diving how to use them, let’s discuss how they help increasing sales and engagements.
Using 3D Configurators isn’t just about looking fancy. It brings real business results, like:
- Increased customer engagement: People spend more time exploring your product.
- Fewer returns: Customers know what they’re getting.
- Higher conversions: Customization features (like color, material, or components) lead to better purchase confidence.
Example: A furniture brand lets users pick wood finishes and view the product in 360°. That level of personalization instantly builds trust—and boosts sales.
Let’s break down how it works, how it boosts conversions, and where you can get custom 3D product models for your ecommerce store.
How Does a 3D Product Configurator Actually Work?
A 3D configurator usually lives right on your product page. The core idea is simple: you upload a 3D model of your product, connect it to a viewer, and let users interact.
Customers can:
This real-time interaction makes them feel more confident, which leads to more conversions.
If you’re using Shopify, WooCommerce, or custom eCommerce setups, most 3D configurator tools can be integrated without needing to code everything from scratch.
Why Good 3D Models Matter
This is the part most store owners miss.
Even if you’re using the best configurator software, it won’t work well if the 3D models are not optimized. You don’t want heavy, laggy models that frustrate customers. That’s where custom-built 3D models come in.
A good 3D model should, we may sound very technical here
- Be lightweight and fast-loading ( 5-15 mb file )
- Look realistic (textures, lighting, shadows)
- Work on both desktop and mobile
- Be tailored to your specific product and customization needs
You’ve got two options:
1. Do It Yourself (not easy)
Learning 3D softwares like Blender or Maya takes time, and creating the model ready for real-time use is another layer.
2. Work with a 3D experts (RECOMMENDED)
If you already have product images or drawings, Nexas3D can take that and turn it into a full, interactive 3D models ready for Shopify, WooCommerce, Unity, Unreal, or whatever platform you’re using.
Ready to Add a Configurator to Your Store?
If you’re selling a product where look and feel matters—like furniture, fashion, jewelry, or electronics—then adding a 3D configurator is a no-brainer.
Bonus: Want to Try a Demo?
Check out these live configurator examples:
The above example clearly shows how customers can engage with the product in real time. They can choose colors, materials, and decide what to buy. The tool helps customers make purchase decisions.
That’s the level of experience your customers expect today.
NEED HELP CHOOSING THE RIGHT 3D SPECIALISTS? CONTACT US NOW – WE’LL BUILD THE PERFECT TEAM FOR YOUR PROJECT!
FAQs
Yes. While some platforms offer basic models, custom models are optimized for performance and accuracy. Also your products will be converted into 3D models, so custom models will suit better to reflect your actual product into 3D.
Shopify and Woocommerce 3d configurator addons help store owners to embed 3d models into product pages.
Pricing depends on product complexity, we offer affordable, optimized 3D modeling for configurators—just send your product reference and we we will quote you.
Not if the 3D models are properly optimized. By optimization means, 3d artist will follow specific guidelines for 3d configurators.
